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LL Cool J single-handedly catapulted the streetwear brand FUBU ("For Us, By Us") into the mainstream. In a famous 1997 Gap commercial, he wore a FUBU hat and sneaked the phrase "For Us, By Us" into his rap. This move revolutionized product placement. The Muscle Aesthetic
He didn't chase trends; he set them. He is the rare figure who can wear a bejeweled crown (as he did on the cover of GOAT ) and a simple police vest (in Deep Blue Sea ) with equal authority. ll cool j pic nude hot
: His go-to designers for red-carpet events. LL Cool J single-handedly catapulted the streetwear brand