While Aubade was founded in 1958, the 1990s were the brand's most transformative decade. Aubade's history | Aubade® Official Website
Decades after its original release, the 1999 calendar is no longer just promotional material; it is a highly sought-after vintage collector's item. calendrier aubade 1999
: Each month presents a "lesson"—a specific suggestive pose of the female body paired with a witty, cheeky tagline giving advice on seduction. While Aubade was founded in 1958, the 1990s
It was more than a schedule. Printed on heavy cream paper with a delicate scent of ink, each month carried a photograph and a tiny poem. The images were familiar yet strange — tongue-in-cheek glamour, lingerie that looked like a second skin, models caught in laughter or a suspended hush. For Claire, a young copywriter who loved words as much as textures, the calendar was a ritual object: a new mood to inhabit each month, a prompt to write postcards to strangers she might meet in cafés. It was more than a schedule
: True to the campaign's identity, the calendar features high-contrast black and white photography
The 1999 edition prominently featured iconic segments of the campaign, including: