While boldness is the common thread, some of Ullu's most popular shows have tried to ground their steamy narratives in social issues. is a gripping drama that revolves around the controversial Islamic practice of 'Nikah Halala', following a young woman’s struggle to reunite with her husband. Similarly, "Panchali" tackles the ancient and unconventional custom of a woman having multiple husbands, creating a drama-filled narrative around a woman’s bold decision. These series have been praised for at least attempting to address sensitive social taboos, even as they deliver the intense drama viewers seek.
: A widely recognized series focusing on the life and romantic encounters of a domestic helper.
: Several adult OTT platforms faced bans or strict censorship directives to clean up their catalogs.