The family includes a range of weights from Thin to Bold , and Italic versions.
BMW Type Next is the exclusive, modern corporate typeface of the BMW Group, designed to embody precision, innovation, and "Sheer Driving Pleasure." It was introduced as the successor to their previous brand fonts like BMW Type and Helvetica.
The core problem with BMW Helvetica was rigidity. Helvetica, while beautiful, was designed for the physical world of print—brochures, posters, and letterheads. On a pixel-driven 4K dashboard screen or a smartphone app, Helvetica’s tight apertures and uniform stroke weights could become muddy or aggressive.
