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The reason cited was the streaming of "obscene, vulgar, and in some cases, pornographic content without meaningful stories or social messages". This move was part of a broader crackdown following advisories issued to OTT platforms regarding the IT Rules, 2021, and the Code of Ethics. The government ordered internet service providers (ISPs) to block these websites and apps, marking a significant hurdle for the "hot" content industry. ullubuzzcom hot