TikTok and YouTube are the new studios. Productions like Skibidi Toilet (a viral CGI series) are being optioned by traditional studios. Expect a merger of influencer culture and traditional production.

As we move into an era of fragmented attention spans, the studios that survive will be those that treat their productions not as content to fill a slate, but as cultural events to be shared. The business of popular entertainment is, and always will be, the business of belonging.

The entry of fundamentally shifted how productions are greenlit and distributed. Unlike traditional studios, Netflix operates on a data-driven model, producing a staggering volume of content to satisfy diverse global niches. By popularizing the "binge-watch" and investing heavily in international productions like Squid Game , they broke the Hollywood-centric mold of entertainment.