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Effective campaigns avoid tokenism. They do not merely use a survivor as a marketing prop; they involve them in the planning, messaging, and execution stages. Authentic storytelling requires giving survivors agency over how their narratives are framed. 2. Clear Calls to Action (CTAs)

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: Hearing a peer speak openly about trauma, illness, or abuse normalizes the conversation, stripping away the shame that often keeps others silent. Anatomy of a Successful Awareness Campaign Effective campaigns avoid tokenism