In the gaming, sports entertainment, and hospitality sectors across Asia, Ozawa has frequently been signed as the "new face" of major promotional campaigns. Brands leverage her immense social media following and cross-cultural appeal to bridge the gap between Japanese pop culture and localized market consumers. Culinary and Nightlife Ventures

The "New Face" label originates from Ozawa's official debut in October 2005. She premiered with a video titled New Face – Number One Style (新人xギリモザ ナンバーワンスタイル). At the time, she was a breakout star for the Japanese studio S1 No. 1 Style, quickly becoming one of the most recognizable figures in the industry due to her unique Eurasian background. The Evolution: A New Brand and "New Face"

Her career continued to evolve, leading her to work with studios like Attackers, known for thematic and often darker narratives. Beyond her work in adult video, Ozawa broke into mainstream Japanese entertainment. She appeared in a V-Cinema film, a photobook, glamour videos, the primetime TV drama Tokumei Kakarichō Tadano Hitoshi , and was even featured on the Japanese variety show Megami no hatena . For a time, she was a multimedia presence.