I should also consider the audience. Are they tech-savvy, professionals in a specific field, general consumers? Tailoring the content to the target audience would help. If it's for a technical audience, more specifications and performance data. For general users, focus on ease of use and benefits.
This paper is widely considered among the "best" for day-to-day professional and personal inkjet printing due to its specialized coating and brightness. Exceptional Brightness : It features a 96 ISO / 108+ brightness rating fsdss586 best