| Angle | Key Questions | |-------|----------------| | | How has original web series/film changed storytelling, censorship, and audience metrics? | | Regional Language Explosion | Why are Marathi, Bhojpuri, Punjabi, and South Indian (Tamil/Telugu) content outperforming Hindi in certain metrics? | | Music Streaming & Audio | How do platforms (Spotify, JioSaavn, Gaana) reshape music discovery and monetization? | | Short Video & Social Media | Post TikTok-ban, how have Moj, Josh, and Instagram Reels altered entertainment habits? | | Gaming & Interactive Media | Is mobile gaming now part of mainstream entertainment? (e.g., BGMI, Ludo, fantasy sports) | | Cross-Media Synergy | How are film, TV, music, and gaming IPs being connected? |
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| Language | Market Share (Content Hours) | Key Platforms | | :--- | :--- | :--- | | Hindi | 40% | Netflix, Prime, Hotstar | | Telugu | 18% | Aha, Sun NXT, Disney+ Hotstar | | Tamil | 15% | ZEE5, Amazon Prime | | Kannada | 8% | Voot, JioCinema | | Malayalam | 7% | Manorama Max, Sony LIV | | Marathi/Bengali | 10% | ZEE5, Hoichoi, Planet Marathi | | Angle | Key Questions | |-------|----------------| |