The importance of bystanders intervening in public harassment.
In October 2025, a customer posted on the official Sephora community forum describing an experience where a store employee ignored her and other people of color while being very attentive to white customers. She noted that the same employee would follow up with white shoppers but would not even acknowledge her presence, even when the store was empty. This aligns with Sephora’s own commissioned "Racial Bias in Retail Study" from 2021, which found that Black retail shoppers are 2.5 times more likely than white shoppers to receive unfair treatment based on their skin color. Latina Abuse Sephora 44