In the transition era between the late 2000s and the early 2010s, mainstream pop music underwent a massive sonic shift. Heavy synthesizer production, electropop rhythms, and island-infused melodies began dominating global airwaves. Emerging from the British Virgin Islands, a young singer named Keidran Jones, known professionally as Iyaz, stepped directly into the spotlight of this musical evolution.
: Following the massive success of the debut, the album's second single, "Solo," was released in early 2010. It leaned slightly more into a mid-tempo R&B groove but maintained Iyaz’s signature melodic vocal delivery and optimistic lyricism. It successfully kept the momentum going, charting highly worldwide. Iyaz - Replay Album
Do not confuse this with the Chris Brown track of the same name. Iyaz’s "Look at Me Now" is a lovesick, mid-tempo pop number about longing for a former lover’s attention. It features some of the best vocal runs on the entire . In the transition era between the late 2000s
The album’s second single, "Solo," utilized a prominent sample of Janet Jackson's 1993 hit "Again." The track swapped out Jackson’s melancholy piano for an upbeat pop-reggae rhythm, telling the story of a man who regrets being single and wants his partner back. It reached the Billboard Top 40 and proved Iyaz wasn't a one-hit wonder. : Following the massive success of the debut,
Signed to Beluga Heights and Warner Bros., Iyaz released his debut album Replay in the UK in June 2009 and in the US later that year. The album was a perfect capsule of late-2000s pop production—bouncy synths, heavy auto-tune, and island-infused rhythms that made you want to dance.
When Rotem signed Iyaz, he applied his signature production blueprint: