The studio famously scouted young men from the streets, beaches, and cafes of Central and Eastern Europe, casting models who looked less like bodybuilders and more like approachable collegiate athletes or the boy-next-door. This "authentic" approach extended to its visual presentation. The use of soft, honeyed lighting, real apartments and leafy patios, and gently tinkling background music created an atmosphere of warmth and sensuality—a world apart from the often sterile sets of the time.